{"id":2132,"date":"2023-02-10T13:59:12","date_gmt":"2023-02-10T13:59:12","guid":{"rendered":"https:\/\/tipsforahealthylife.eu\/?p=2132"},"modified":"2023-02-10T13:59:12","modified_gmt":"2023-02-10T13:59:12","slug":"stella-mccartney-uses-her-new-skin-care-platform-to-team-up-with-five-climate-activists","status":"publish","type":"post","link":"https:\/\/tipsforahealthylife.eu\/index.php\/2023\/02\/10\/stella-mccartney-uses-her-new-skin-care-platform-to-team-up-with-five-climate-activists\/","title":{"rendered":"Stella McCartney Uses Her New Skin-Care Platform to Team Up With Five Climate Activists"},"content":{"rendered":"

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Backstage at\u00a0Vogue\u2019s\u00a0annual\u00a0Forces of Fashion\u00a0event last Fall,\u00a0Stella McCartney\u00a0arrived for her panel on\u00a0the changing beauty landscape\u00a0just as\u00a0Xiye Bastida, the charismatic climate activist, was finishing hers. Bastida headed to the green room, which is where the two women crossed paths. They hugged. \u201cI’m so excited to work with you,\u201d McCartney said to the 20-year-old, ahead of an as-yet-unannounced initiative tied to her new, sustainable\u00a0Stella skin-care launch. The interaction was brief, and McCartney was mum on any further collaboration details. But today, she\u2019s ready to do some talking.<\/p>\n

\u201cI’ve not approached things differently in my entire career, so this was never going to be any different,\u201d McCartney says of Stella Voices, her responsible beauty brand\u2019s new initiative that unites eco-conscious campaigners with her three-piece line of skin-care essentials, offering a platform for them to amplify their messages while building a like-minded community. \u201cI didn’t just want to get beautiful women, with beautiful skin,\u201d McCartney continues of the impetus behind teaming up with Bastida, the cofounder of the Re-Earth Initiative; Poppy Okotcha, an \u201cecological home-grower,\u201d who focuses on reconnecting with the land through foraging and farming; the digital content creator Tammy Gan, who is devoted to making climate justice activism digestible and accessible; and Christabel Reed, whose platforms, EcoResolution and Advaya, focus on climate action and education through an emphasis on well-being. They will also be joined by Dr. Jane Goodall, DBE, who now runs the Jane Goodall Institute, a community-led conservation program with locations in 25 countries.<\/p>\n

This is not about putting these women in the construct of a classic \u201cbeauty campaign\u201d with adjacent product shots, McCartney insists, stopping our interview momentarily to marvel at the fact that Goodall agreed to be a part of the initiative in the first place. \u201cCan we just pause for a second?\u201d she says, getting visibility excited.\u00a0 \u201cBecause it\u2019s not normal for Dr. Jane Goodall\u2019s name to come out of your mouth when you’re talking about a beauty launch, let\u2019s just take a second to let that land! I can\u2019t even believe it. I\u2019m so ecstatic.\u201d Instead, McCartney\u2019s goal is awareness. \u201cIt\u2019s about informing people that don\u2019t know about the work that we’re all individually doing, and bringing to the forefront this idea that caring about beauty and beautiful things means you can also care about the planet.\u201d<\/p>\n

McCartney plans to do this via her websites, her social channels, and her stores. But the messaging will also live \u201canywhere we choose to react to the world and how the world moves,\u201d she adds, revealing that there is no set formula for how she hopes the five activists will engage with her products and her platform. \u201cThis is really just about learning, and doing something better with your purchase,\u201d she continues, \u201cand still at the same time having glowing, beautiful skin.\u201d<\/p>\n

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    Backstage at\u00a0Vogue\u2019s\u00a0annual\u00a0Forces of Fashion\u00a0event last Fall,\u00a0Stella McCartney\u00a0arrived for her panel on\u00a0the changing beauty landscape\u00a0just as\u00a0Xiye Bastida, the charismatic climate activist, was finishing hers. … <\/p>\n","protected":false},"author":1,"featured_media":2133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"_links":{"self":[{"href":"https:\/\/tipsforahealthylife.eu\/index.php\/wp-json\/wp\/v2\/posts\/2132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tipsforahealthylife.eu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tipsforahealthylife.eu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tipsforahealthylife.eu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tipsforahealthylife.eu\/index.php\/wp-json\/wp\/v2\/comments?post=2132"}],"version-history":[{"count":1,"href":"https:\/\/tipsforahealthylife.eu\/index.php\/wp-json\/wp\/v2\/posts\/2132\/revisions"}],"predecessor-version":[{"id":2134,"href":"https:\/\/tipsforahealthylife.eu\/index.php\/wp-json\/wp\/v2\/posts\/2132\/revisions\/2134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tipsforahealthylife.eu\/index.php\/wp-json\/wp\/v2\/media\/2133"}],"wp:attachment":[{"href":"https:\/\/tipsforahealthylife.eu\/index.php\/wp-json\/wp\/v2\/media?parent=2132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tipsforahealthylife.eu\/index.php\/wp-json\/wp\/v2\/categories?post=2132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tipsforahealthylife.eu\/index.php\/wp-json\/wp\/v2\/tags?post=2132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}