![\"\"](\"https:\/\/tipsforahealthylife.eu\/wp-content\/uploads\/2025\/06\/shakira-300x290.png\")
<\/p>\n<\/p>\n
To know Shakira is to know her hair. The Colombian singer is almost synonymous with her cascading, hip-grazing curls, which she often incorporates into her dance moves on stage like a fifth limb. But until now, her\u00a0curly hair-care routine\u00a0was largely a mystery. With the launch of Isima, the star\u2019s new line of hair products, the secret is finally out (Shakira has been using it behind the scenes for the past four years). \u201cThis line is all for me, but I\u2019m happy to share it now,\u201d she told ELLE.<\/p>\n
I sat down with\u00a0Shakira\u00a0on the first warm Friday afternoon in May at the New York City Edition hotel. She was doused in baby pink from head to toe\u2014trousers, turtleneck, even her makeup\u2014but I barely noticed, thanks to her hair, which is distractingly good. Seeing it in photos is one thing, but seeing it in person is another. Her spiral curls were defined but still soft (I can confirm, since she hugged me), long enough that she could sit down on them if she wanted to (she showed me), and laced with honey-toned highlights that didn\u2019t have the faintest whisper of brass (though she swears that she struggles with her hair leaning orange).<\/p>\n
Many celebrities have founded\u00a0beauty brands, and I\u2019ve talked to a majority of\u00a0them. But few seem as excited about their beauty lines as Shakira, who speaks about Isima almost as pridefully as she talks about her two sons. It makes sense, though, as these products are very much her babies. At one point during our conversation, she pumped some of the Delicia Reparative Hair Oil into my hand and instructed me to rake my fingers through my hair. \u201cSee if you like it,\u201d she said, looking at me nervously. (I did.) Below, Shakira shares why this line is so important for the Latin community, how she takes care of her strands after performing, and why her hair is always causing drama.<\/p>\n
\u201cIt\u2019s been a love-hate relationship. I love it. I need it. But sometimes, it makes me suffer so much. It\u2019s made me shed so many tears [because it can be so difficult]. I\u2019ve been brunette, blonde, red. I\u2019ve had straight, wavy, curly hair. I\u2019ve been under the hair dryer, the flat irons, the curling irons, every kind of iron. I use my hair on stage. Right now, I\u2019m touring in the U.S., and it\u2019s my first stadium tour. You see how much I use my hair in the choreography. I end up literally sweeping the floor with my hair like a mop.\u201d<\/p>\n
On finding confidence through her hair
\n\u201cI don\u2019t imagine [myself] with super-short hair. I did that once, and it was the worst mistake of my life. I need hair. There are a lot of women out there who rely on their hair to feel sexy and confident. A lot of those women can\u2019t find products that help them wear their natural waves or curls organically. They [are] constantly getting keratin treatments that are so damaging. I also can\u2019t be [doing] those treatments anymore. My hair cannot take it.\u201d<\/p>\n
On developing Isima
\n\u201cWe\u2019ve been working on this for [a long time], steadily, carefully, [and]\u00a0very methodically, developing these products. I\u2019ve been the first guinea pig to test, and I am the right person to test these products, because my hair is so complex.<\/p>\n
I\u2019ve had so many different looks in my life and in my career. My hair needs real solutions [because] it\u2019s the kind that has been through [it] all\u2014a lot of drama. It\u2019s so demanding and challenging. I\u2019m one of those women who leaves their salon crying. [I have] porous, damaged hair, [and it\u2019s] under a lot of stress and stressors. If you\u2019ve ever been blonde, it\u2019s hard maintenance. Sometimes people overdo [their blonde], and I\u2019ve overdone it in the past. You know that American phrase \u2018less is more\u2019? For my hair, more is more. I need more. Give me more.<\/p>\n
For years, I was doing my own concoctions, going to the pharmacist and asking him, \u2018Can you make this shampoo for me? Can you make this conditioner for me? Can you put these ingredients in it?\u2019 That\u2019s how I survived, just by making my own shampoo and conditioners in a cheap pharmacy. [Then] I was like,\u00a0No, this is not the approach. Let\u2019s get a professional team.\u00a0With my input and feedback, [we went] back and forth, perfecting every formulation until I was completely happy.\u201d<\/p>\n
On being one of the few Latina-founded hair care brands
\n\u201cThese products have been inspired by many Latin people\u00a0who, like me, are in desperate need of products that meet their hair\u2019s complex needs. I belong to a group of women [who] have been underserved for so long. Within the Latin community, there\u2019s\u00a0a lot of diversity. We\u2019re a mix of different heritages and cultures. You see many different types of hair, from straight to wavy to curly to really tight curls to a combination of all of it. This line is inspired [by] that diversity, and the needs and the challenges that women like me face every day to try to find health for their hair. For Latinas, our hair is very important. It\u2019s part of our identity.\u201d<\/p>\n
\u201cYou know that American phrase \u2018less is more\u2019? For my hair, more is more. I need more. Give me more.”<\/p>\n
On her post-show hair routine
\n\u201cAfter a show, I need a good shampoo. Then I need to nourish it. That\u2019s why we came up with a product like Super Bomba [a hair mask]. It tends to all different needs. You need a healthy scalp, because that\u2019s where it all begins. Then, you need to restore the ionic and hydrogen bonds, and that\u2019s why we included this ingredient GluconaBond, which is our special formulation to repair [hair] bonds from the inside to the outside.\u201d<\/p>\n
On her pre-show hair routine
\n\u201cRight after I get out of the shower, I do Curls Don\u2019t Lie [a curl cream]. I could not live without it. I love the name of it. I\u2019ve spent my entire life looking for a product that helps me wear my curls naturally and define [them] without it feeling hard. It needs to feel bouncy and soft, not wiry. This curl defining cream gives me all of that, smells good, and also repairs my hair as I wear it. It\u2019s not just a cosmetic styling product, [although it also] smooths and gives shine. I [also] put [in]\u00a0a little bit of the [Delicia Reparative Hair Oil], which is the most amazing oil I\u2019ve ever tried. I let my hair dry naturally, and then I do four braids. I braid my own hair, and then let it out, and then put this oil again as a final touch to keep the frizz down. If I need to, my stylist does a little bit more shaping with a curling iron. [The oil] protects it, because it has heat protection.\u201d<\/p>\n
\u201cI end up literally sweeping the floor with my hair like a mop.\u201d
\nOn fragrance as a tool for self-expression
\n\u201cI like smells that you want to eat, but at the same time, remind the other person that you\u2019re a woman, that you feel feminine and confident in your own skin. The scent [in Isima products] is just perfection to me. It has peonies and freesias, and also vanilla and musk\u2014which is very sensual\u2014and a little bit of kumquat and apple blossom. I\u2019ve never had so many compliments on how good I smell. You can be very pretty, but if you don\u2019t smell good, that\u2019s bad. There\u2019s no way around it.\u201d<\/p>\n
On the name Isima
\n\u201cIsima\u00a0is a superlative. It means more. It seemed to me like the perfect, simple way to show that this is a line that tries to offer all of those solutions to real people.\u00a0Isima. It\u2019s [at] the end of words, like\u00a0lindisima\u00a0[very pretty] or\u00a0guapisima\u00a0[gorgeous] or\u00a0empoderadicima\u00a0[empowering]. So that\u2019s why, for example, the hydrating shampoo is called\u00a0Riqu\u00edsima\u00a0[rich]. Then [the hydrating conditioner] says\u00a0Suavisima, which means suave.\u00a0Rico Suave.\u00a0Each one of them has a very cute little name.\u201d<\/p>\n
(elle.com)<\/p>\n","protected":false},"excerpt":{"rendered":"
To know Shakira is to know her hair. The Colombian singer is almost synonymous with her cascading, hip-grazing curls, which she often incorporates into her … <\/p>\n","protected":false},"author":1,"featured_media":2474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"_links":{"self":[{"href":"https:\/\/tipsforahealthylife.eu\/index.php\/wp-json\/wp\/v2\/posts\/2473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tipsforahealthylife.eu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tipsforahealthylife.eu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tipsforahealthylife.eu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tipsforahealthylife.eu\/index.php\/wp-json\/wp\/v2\/comments?post=2473"}],"version-history":[{"count":1,"href":"https:\/\/tipsforahealthylife.eu\/index.php\/wp-json\/wp\/v2\/posts\/2473\/revisions"}],"predecessor-version":[{"id":2475,"href":"https:\/\/tipsforahealthylife.eu\/index.php\/wp-json\/wp\/v2\/posts\/2473\/revisions\/2475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tipsforahealthylife.eu\/index.php\/wp-json\/wp\/v2\/media\/2474"}],"wp:attachment":[{"href":"https:\/\/tipsforahealthylife.eu\/index.php\/wp-json\/wp\/v2\/media?parent=2473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tipsforahealthylife.eu\/index.php\/wp-json\/wp\/v2\/categories?post=2473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tipsforahealthylife.eu\/index.php\/wp-json\/wp\/v2\/tags?post=2473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}