Styled hair once meant long, silky, shiny, smooth, and straight – no matter what the natural texture. But as the world of hair and beauty grows more diverse, runway models, film stars, television actors, and influencers make it a point to showcase creative styles – be it intricate braids, encrusted waves, sleek high ponytails, to extreme afros. But behind these hairstyles, there’s an army of hairstylists, makeover specialists, hair specialists, and hair designers responsible for creating unique and classic looks adhering to the latest trends. One among them is Abu Dhabi-based Rafi Kouyoumjian.
Kouyoumjian has been styling hair for 15 years, but his entry into the world of social media started a few years ago. His unrivaled makeovers, unique techniques, and a massive portfolio of repeat clientele set him apart from other experts in the industry. Besides establishing and successfully running his salon, Beautyspot, Kouyoumjian is also a social media maven, which makes him a highly-coveted personality on Instagram.
“Social media is a big thing in the current age. I began with sharing basic hairstyles, glimpses of coloring procedure, and a few behind-the-scenes of makeovers – all the typical stuff – for few months, but looking at the response, I knew I had to utilize the social media platforms in a better way that glues the audiences to my page. There were and still are many hairstylists doing and showcasing the same thing that people have seen, but my hair jewelry, quirky captions, quality of content, and realistic touch gives me a position of advantage,” said Kouyoumjian.
Having spent substantial time on building his social media base, Kouyoumjian is now aiming to expand and transform these platforms into a virtual empire, something he has always wanted. He firmly says, his social media success so far is not an accident, rather an attempted effort towards which he has worked really hard.
Besides being a go-to hairstylist and expert for hundreds of thousands of people across UAE and world-over, Kouyoumjian also engages with his followers on social media by addressing their queries, acknowledging their comments, and sharing tips & tricks every now and then. His experience in helping clients reverse their hair damage, achieve desired hair texture or color, and train hair to become healthier and stronger has gotten him new leads from different countries who travel down to Abu Dhabi to seek hair consultation. “It’s safe to say that I have created a legacy in this ever-evolving industry. It’s a blessing to witness people travel thousands of miles to get their makeovers or hair styling from me. Some, fondly call me a ‘hair magician.’ There is a reason I pay so much attention to quality, exclusivity, and customer relationship management – it lands me loyal clients and a few great friends. This is the beauty of leading, and not blindly following. When you carve your own path, you become a pioneer of that space,” shared Kouyoumjian.
Kouyoumjian’s Instagram, in particular, is filled with chic and classic hairdos that are hard to find elsewhere. Be it hairstyles, haircuts, treatments, or hair colors – one may not find the need to physically visit his salon to peep into his catalog, his Instagram does the work for him virtually. Kouyoumjian, through his work, is proving at the step that hair and beauty is not every person’s cup of tea, rather, it is an art that needs to be developed and nurtured from time to time.